I'm pretty sure it's not April 1st.
Furthermore, it comes with 30 great classic games pre-installed:
Castlevania II: Simon’s Quest
Donkey Kong Jr.
Double Dragon II
Ghosts ‘n’ Goblins
Punch-Out!! Featuring Mr. Dream
Super Mario Bros.
Super Mario Bros. 2
Super Mario Bros. 3
The Legend of Zelda
Zelda II: The Adventure of Link
Wow. Between Pokemon Go and this nostalgic goldmine, I think Nintendo knows what it's doing! Although... I don't think this "NES" actually uses cartridges?