I'm thinking squarely in terms of how they are looking at the domestic economy, the only thing that I regard as an important topic in this election.
Hillary wants to maintain the status quo, Trump at the very least is openly identifying the status quo is not working. I can't sit there and listen to Hillary say, "We are going to grow the middle class..." without blurting out, "How in the world are you going to do that!? The president before you has failed miserably in this regard over the past eight years and if wasn't for the Federal Reserve, we would be in an even deeper recession than the one he inherited from Bush/Clinton. The unemployment rate went down because people FELL OUT OF THE WORKFORCE, not because they found jobs and our President is PROUD of that". Whoever gets to be President will get to oversee either a massive period of stagflation (see: Japan) or an outright recession (see: 2008 all over again).
And Obamacare...the news media is covering this enough (thank god) that I shouldn't need to go into detail, but Hillary's suggestion is MORE tax credits to offset the rising premiums. How about...oh I dunno...controlling the costs instead? Weeding out quack doctors that encourage visit after visit? Bringing deductibles down to reasonable levels? Maybe getting rid of the individual mandate (a tax on people that don't buy healthcare coverage, effectively scaring people into signing up for ineffective plans).
Trump...strictly as the lesser of two evils, while acknowledging we are screwed either way. Whoever ends up as president better pray the stock market bubble or the student loan bubble or the healthcare bubble or the inflation bubble or the debt bubble or god knows what outside the US doesn't burst and during their four year term, before someone else can inherit the mess.