Adam Corn Jun 30, 2013
Can't have a big-budget summer tentpole about giant mecha and not have a thread about it here. Fifteen years ago who would've thought we'd see Hollywood throwing around millions and millions of dollars to make a live action anime.
I read a story the other day about how it threatens to be a Battleship-sized box office disaster though and I have to say I can see it happening.
Looking at the trailer I will say the sense of scale is seriously impressive. Both the CG animation and Del Toro's framing really capture the sense of these colossal beings stomping about skyscrapers bashing things up.
Where it looks suspect is unsurprisingly with the humans. Something about it just looks cheesy, from the costumes to the way they look like they're doing aerobics to control the robots. Also the no-name cast is probably going to come back to hurt them. You could argue that nobody cares about the actors in a movie like this, but it needs one really recognizable face to anchor the proceedings and get people besides anime fanboys and fangirls into the theaters.
If I were Warner and I wanted a return on my money I'd blitz the airwaves with commercials that half show really big robots beating up really big monsters and half show some drama on the human side - even if it's little more than machismo and bravado - to convince people the whole thing won't be utterly ridiculous.
That said I know I'm gonna watch it, and if I'm gonna see this movie it needs to be in the theater, so I'll be posting here again in a couple weeks.